GS4 · UPSC Mains
(b) What key characteristics of a person conveying a message make it more persuasive? When celebrities endorse a product, they do so knowing that their endorsement will persuade people to buy it. What duty do they have towards the consumers?
| Topper | Rank | Source | Copy |
|---|---|---|---|
| Tina Dabi | — | Vision | p.21 |
| Artika Shukla | — | Vision | p.21 |