GS4 · UPSC Mains
India is one of the biggest fairness product markets in the world. A number of firms produce, advertise and sell fairness creams, marketed mainly as whitening products in the country. At the same time there have been many debates on this issue, particularly in recent times, with many arguing that such advertisements should be banned altogether. In this context, answer the following: (a) What are the ethical issues involved in advertising of fairness products? (b) Highlight the consequences of preference for light-skinned people in a society like India? (c) Do you think such issues are better tackled at the societal level rather than regulating advertisements through legal and administrative measures?
| Topper | Rank | Source | Copy |
|---|---|---|---|
| Mrinal Kumar | — | VisionIAS | p.44 |
| Aashna Chaudhary | — | VisionIAS | p.42 |
| Tanuj Pathak | — | VisionIAS | p.54 |
| Ashutosh Kumar | — | VisionIAS | p.54 |
| Anshul Hindal | — | VisionIAS | p.54 |
| Sakshi Mishra | — | VisionIAS | p.54 |