GS4 · UPSC Mains
Ravi Sharma, a renowned movie actor, finds himself in an ethical dilemma regarding a lucrative endorsement deal offered by a prominent bottled water company. However, the bottled water company is a subsidiary of a major alcohol brand, and the water bottles carry the same branding as the alcohol products. The advertising campaign is designed to reinforce the alcohol brand's image under the guise of promoting a healthy product. Ravi is known for his socially responsible public image and advocacy for healthy living. He is deeply aware of the harmful effects of alcohol, having lost a close family member to an alcohol-related illness. However, the financial reward from this endorsement deal is substantial and could significantly support Ravi's philanthropic activities, particularly his initiatives for providing education and healthcare to underprivileged communities. This situation places Ravi at a crossroads, forcing him to choose between accepting a deal that could indirectly promote alcohol use and rejecting it on ethical grounds, potentially foregoing significant funding for his charitable work. (a) What are the ethical issues involved in Ravi's decision to endorse the bottled water product? (b) Discuss the ethical issues involved in the decision of Ravi Sharma to endorse the bottled water product of the company. (c) How can Ravi Sharma use his influence to promote ethical business practices in the advertising industry?
GS4 · Public/civil service values & ethics in public administration — status & problems; ethical concerns & dilemmas; conflict of interest
| Topper | Rank | Source | Copy |
|---|---|---|---|
| Mamta Jogi | — | VisionIAS | p.34 |
| G T Srujana | — | Vision | p.34 |
| Arun Kumar | — | VisionIAS | p.34 |
| Ajay Kumar | — | VisionIAS | p.34 |