GS4 · UPSC Mains
The promotion of harmful products like liquor, tobacco, etc. through mass media and advertisements have been banned in India. However, many companies are roping in big celebrities to promote these harmful products and brands through surrogate advertisement. In the disguise of another product, surrogate advertising is used to promote regulated products, like cigarettes and alcohol. There have been many debates on this issue, particularly in recent times, with many arguing that such advertisements should be banned altogether. In this context, answer the following: (a) What are the ethical issues involved in surrogate advertising? (b) Suggest steps that can be taken to address these type of advertisements in India.
| Topper | Rank | Source | Copy |
|---|---|---|---|
| Amritanshu Nayak | — | VisionIAS | p.38 |
| Archit Dongre | — | Vision | p.39 |
| Devanshi Saxena | — | VisionIAS | p.39 |
| Arun Malviya | — | VisionIAS | p.39 |
| NEHAA K | — | VisionIAS | p.39 |
| Sudipa Dutta | — | Vision | p.38 |
| Kabil Bhargava | — | VisionIAS | p.40 |