GS4 · UPSC Mains
You have been appointed as the marketing manager of a big pharmaceutical company. The company is going to launch a new slimming drug. Your team has designed an advertisement for the drug showing unrealistic body transformation in a very short amount of time. You know that the shown body transformation from fat to fit is not possible by this drug. You are not happy with the advertisement but the CEO of the company likes it. When you discuss this issue with the CEO, he tells you such advertisement is necessary for selling the drug. You are still unsatisfied. a) Identify different ethical issues involved in the case. b) What are the different options available with you? Evaluate each of these options. Also suggest most suitable course of action.
GS4 · Case studies on the above issues
| Topper | Rank | Source | Copy |
|---|---|---|---|
| Vaishali | — | Masterstroke | p.45 |
| Divya Mishra | — | Forumias | p.41 |